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Demographics of Electric Scotland Visitors
Survey ran for 2 weeks ending Feb 26th, 2005 and got 540 completed forms
Note: This survey was only offered to our weekly newsletter recipients



Please state what age range you are in
50% - (270 Votes) Seniors (56 - 75)
39% - (211 Votes) Mature Adults (36 - 55)
7.2% - (39 Votes) Elderly (76+)
3.3% - (18 Votes) Young Adults (23 - 35)
0.3% - (2 Votes) Teenager or younger (up to 17)
0% - (0 Votes) College Age (18 - 22)

What country do you reside in
59% - (319 Votes) USA
22.5% - (122 Votes) Canada
8.1% - (44 Votes) Australia
3.8% - (21 Votes) New Zealand
2.7% - (15 Votes) UK excluding Scotland
2.7% - (15 Votes) Scotland
0.3% - (2 Votes) Europe excluding UK
0.3% - (2 Votes) Rest of the World

Do you have a Scottish ethnic background
95.7% - (517 Votes) Yes
4.2% - (23 Votes) No

What sex are you
53.7% - (290 Votes) Male
46.2% - (250 Votes) Female

What Educational level have you
34% - (184 Votes) Some College
29.2% - (158 Votes) Undergraduate Degree
15.9% - (86 Votes) Postgraduate Degree
13.8% - (75 Votes) High School Graduate
6.8% - (37 Votes) Some High School or less

What is your marital status
69% - (373 Votes) Married
13.5% - (73 Votes) Divorced
12.2% - (66 Votes) Single
5.1% - (28 Votes) Widowed

Do you have children or grand-children under 13
52% - (281 Votes) Yes
47.9% - (259 Votes) No

What is your annual income (In US Dollars)
37.2% - (201 Votes) $25,000-50,000
23.3% - (126 Votes) $50,001-75,000
18.5% - (100 Votes) under $25,000
11.4% - (62 Votes) $75,001-100,000
6.6% - (36 Votes) $100,001-150,000
1.8% - (10 Votes) $150,001-250,000
0.9% - (5 Votes) Over $250,000

Roughly how often have you visited Electric Scotland during the last 30 days
50.9% - (275 Votes) Once a week
22.9% - (124 Votes) 2 or more times a week
12% - (65 Votes) 2 or more times a month
6.4% - (35 Votes) Once a month
4.8% - (26 Votes) Daily
2.7% - (15 Votes) Less than once a month

Have you ever purchased goods or services online
71.4% - (386 Votes) Yes
28.5% - (154 Votes) No

Do you plan on taking a holiday to Scotland in the next 3 years
44.4% - (240 Votes) Perhaps
42% - (227 Votes) Yes
13.5% - (73 Votes) No

If you were going to Scotland would it be primarily for
67.4% - (364 Votes) A visit to your ancestral homeland (some historical connection)
20% - (108 Votes) Visit family
11.4% - (62 Votes) Just for a holiday (no special connection)
1.1% - (6 Votes) For business or sport

Where do you tend to spend your holidays
33.1% - (179 Votes) In the same country
24.4% - (132 Votes) At home
18.1% - (98 Votes) All over the world
13.3% - (72 Votes) In the same state or region
10.9% - (59 Votes) In the same continent

If you were going to Scotland on holiday what type of accommodation would you look for
60.5% - (327 Votes) B and B / Guest House or small hotel
18.3% - (99 Votes) Medium quality 2-3 star hotels
9.8% - (53 Votes) Good quality 4 star or better hotels
9.6% - (52 Votes) Self Catering
1.6% - (9 Votes) Back Packing and/or Youth Hostels

Would you like us to feature places where you can purchase Scottish products and services
52.2% - (282 Votes) Yes but Scottish companies only
28.7% - (155 Votes) Yes but by country around the world
12.9% - (70 Votes) Not Bothered
6.1% - (33 Votes) No

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