The Nature of Management-
Planning, Execution and
Control.
Marketing Activities- The Management Process -
Fulcrum around which the business pivots.
Contribution of Marketing Management-
Defining of
Corporate Objectives. First and foremost marketing recognises the importance of the customer. The
importance of defining priorities. Resource allocation.
Planning ahead.
This comment system
requires you to be logged in through either a Disqus account
or an account you already have with Google, Twitter,
Facebook or Yahoo. In the event you don't have an account
with any of these companies then you can create an account
with Disqus. All comments are moderated so they won't
display until the moderator has approved your comment.
