|
| |
|
A Short
Marketing Course
The Planning Process |
|
3 Aspects:-
- The Nature of Management -
Planning, Execution and
Control.
- Marketing Activities - The Management Process -
Fulcrum around which the business pivots.
- Contribution of Marketing Management -
Defining of
Corporate Objectives. First and foremost marketing recognises the importance of the customer. The
importance of defining priorities. Resource allocation.
Planning ahead.
|
|