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Distribution is an important element in Marketing.
Increase in costs of transportation - A steadily rising share of manufacturing and
selling costs.
What systems are geared to achieve -
Quickness of delivery
Definition and scope
- Involves
- Product protection
- Transport
- Warehousing
- Sale outlet channels
- Implies decisions on
- Customer service levels
- Sales force requirements
- Pricing policies
- Order values
- Order processing and invoicing
- Stock control
- etc
Key decisions
- Selection of sales outlet channels
- Means of delivery
- Customer service requirements
- Cost
- Costs must be monitored and controlled
Forward planning - Changing social trends must be catered for eg credit cards,
internet, etc.
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