A Short Marketing Course
The Purpose of Planning

Quality of planning and the amount of resources committed to its preparation.

Pre-Planning Stage - 1. Content 2. Timing 3. Responsibility 4. Acceptance

1. Content - Determined by historical accident and strength of personality.
2. Timing - Difficult area - the further back the greater the chance of error.
3. Responsibility - Difficult to determine responsibility for preparation of plans. Reasons - pressure of work, tunnel vision, staff motivation.
4. Acceptance - Support of colleagues but remember importance of customer