Suggested that a marketing audit should be undertaken
periodically by independent consultants. The value lies in the
bringing of a fresh and objective mind to situations and
problems all too familiar to the companies own marketing
personnel.
This comment system
requires you to be logged in through either a Disqus account
or an account you already have with Google, Twitter,
Facebook or Yahoo. In the event you don't have an account
with any of these companies then you can create an account
with Disqus. All comments are moderated so they won't
display until the moderator has approved your comment.