|How old are you?
45 - 54 28.0%
55 - 64 24.1%
65 and Over 19.2%
35 - 44 17.7%
25 - 34 6.6 %
16 - 19 2.0%
20 - 24 1.9%
Under 16 0.5%
What is your marital
Single (Divorced) 12.1%
Single (Never Married) 11.2%
Single (Widowed) 5.0%
Do you have
grandchildren or children pre-teens (under 13)?
Are you male or female?
What is your
Self Employed 14.9%
Looking after Home 4.3%
Full Time Student 3.5%
Not Able to Work 2.2%
In which industry sector does your occupation fall?
Public/Civil Service 15.9%
Financial Services 1.8%
Hotel & Catering 1.6%
Scientific Research 1.6%
Civil Engineering 1.2%
Real Estate 1.4%
Travel & Leisure 1.3%
At what level is your position?
Middle Manager 14.8%
Administrative Assistant 6.7%
Senior Manager/Divisional Manager 6.1%
Senior Executive/Senior Associate 5.2%
Junior Manager 4.5%
Executive Director/Partner 2.8%
your own approximate gross annual earned income from work activities?
968 answered this question out of
1255 respondents and of those who answered:-
under £10,000 ($US 14,000)
£30,000 - £40,000 ($US 42,000 - 56,000) 13.7%
£25,000 - £30,000 ($US 35,000 - 42,000) 13.4%
£20,000 to 25,000 ($US 28,000 - 35,000) 13.1%
£15,000 to 20,000 ($US 21,000 - 28,000) 10.4%
£75,000 - 100,000 ($US 105,000 - 140,000) 10.4%
£50,000 - 75,000 - ($US 70,000 - 105,000) 9.8%
£10,000 - 15,000 ($US 14,000 -
Over £100,000 (over $US 140,000 7.2%
Do you own
or rent your main home?
At what age
did you finish, or are you expecting to finish, your full-time
16 or under 7.9%
17 - 19 22.2%
20 or over 69.9%
What is your ethnic origin?
Other Western European 9.6%
Other (Most other respondents reported having some European
In which country do you live?
New Zealand 2.9%
Which major city do you live in, or nearest
(We only asked this question to see if there was any particular
density areas and we only list cities where 10 or more responded).
Los Angeles 29
Boston, MA 21
Washington, DC. 18
Oklahoma City 17
New York 16
Kansas City 13
Portland, OR 12
Salt Lake City 12
St. Louis 12
Charlotte, NC 11
San Francisco 11
Philadelphia, PA 10
Little Rock 10
London, England 10
What is the name of your state or region
where you live?
(We only asked this question to see
if there was any particular density areas and we only list states or
regions where 10 or more responded). On this basis around one third of
our visitors come from the top 9 states/regions.
California 75 (6%)
Texas 51 (4%)
Florida 43 (3.5%)
British Columbia 35 (3%)
Washington 34 (3%)
Michigan 31 (2.5%)
New York 28 (2.0%)
Illinois 27 (2.0%)
North Carolina 24
New South Wales 19
New Jersey 15
Nova Scotia 11
New Mexico 10
South Carolina 10
Do you plan to come to Scotland for a
Would you like us to provide the means of
booking a holiday to Scotland on the site?
Do you purchase goods online?
What do you buy online?
We asked people to tick all boxes that
Clan products 30.0%
Genealogical Information 28.7%
Tartan products 23.3%
Financial Services 6.9%
What types of printed magazines do you read regularly?
We asked people to tick all boxes
Fashion/women’s issues 17.1%
Men's magazines 8.4%
Roughly how often have you visited
Electric Scotland during the last 30 days?
3-5 times 39.9%
2 times 25.9%
6 - 10 times 13.7%
First time here 8%
11 - 25 times 6.7%
More than 25 times 5.8%
How did you first hear about Electric
Link from another web page 43.9%
Search engine 34.6%
Word of mouth 13.2%
Have you used the Electric Scotland Web
When you get to an actual story on
Electric Scotland would you prefer one long page or a series of shorter
Shorter Pages 23.6%
About Right 56.4%
Longer Pages 20%
How do you rank the following aspects of
(Only 1 rating was received as Poor for
the first three categories and 7 Poor ratings for community)
Ease of navigation: Excellent
50% Good 46% Satisfactory 4%
Quality of content: Excellent 67% Good 29%
Overall look and feel: Excellent 53% Good
43% Satisfactory 4%
Sense of community: Excellent 56% Good
38% Satisfactory 5%
If you get our Weekly Mailing list then
please indicate if you'd like it...
Happy as is: 80%
Would like it shorter: 10.7%
Would like it longer: 9.3%
When you receive the
Weekly Newsletter do you?
Read it all and click on links
Read it all but not click on links 8.4%
Read some of it and click on links 45.6%
Read some of it but not click on links 6.6%
If you would like to
comment on our newsletter or offer a suggestion please do so here.
There was no major topic that came out
overall other than you liked the newsletter. There were some
requests for making it shorter, some for 2 weekly, and some for wanting
colour. Also some comments on links not working but as far as I
could see this seems to be an AOL issue which I'll try to find out more
What single aspect of
Electric Scotland do you enjoy most?
65% responded with some comment.
There were various groups of items in
this one such as Webboard, Sense of Community, Diversity of Information,
Histories, Stories, etc.
What single aspect of
Electric Scotland disappoints you most?
45% responded with some comment.
The vast majority of comments were that
nothing disappoints. However there were requests for more Travel
information and features and for more photographs. There was also some
adverse comments on the webboard due I think to some bad feelings in
there for a time.
We asked if you would like us
to feature more Shopping on the Site?
We asked if you would like more
of the material we are posting in our Kids section?
We asked if you would like us to profile Scottish businesses on the site and if
so in what sectors?
Food & Drink 19.8%
Software & E-Business 8.5%
Research & Development
Would you be prepared to pay for
a subscription service to view copyright books online?
25% said yes to this question at a price of
around £15 ($US21) per annum.
Is your company
currently expanding and looking to locate in Europe?
Has your company
considered locating in Scotland?
Would you like to
know more about conducting business in Scotland?
Would you be
interested in partnering with Scottish companies?
What top 3 Scottish
web sites do you find useful for BUSINESS interest?
Only 52 responded to this
question and only 3 sites were mentioned more than once:
What top 3 Scottish
web sites do you find useful for PERSONAL interest?
We had 166 respond to this question but many just entered Electric
Scotland or Clans. The only sites with more than 5 entries were:
Rampant Scotland 9
Scots Origins 8
and Visit Scotland with 4 entries.
Where do you tend to
spend your holidays?
We asked to tick all that applied.
At home 26.4%
In your home state/province 30.8%
In your home country 52.2%
In a neighbouring country 14.7%
In another country 15.3%
In Scotland 35.5%
In the UK outside Scotland 11.3%
How do you go about
booking your holiday?
Only book in own country including flight 40.0%
Only book in own country but book flight separately 6.9%
Would book anywhere but include the flight 29.0%
Would book anywhere but book flight separately 24.1%
If we did profile Tour Operators
would you like us to profile ones with offerings around the world or just
stick to ones offering holidays to Scotland?
Scottish Only 33.5%
Mainly Scottish but some International 57.9%
How helpful do you find general accommodation sites on the web?
Very Good 32.9%
Very Poor 0.6%
This is where we asked if visitors
would like to see detailed chatty stories about hotels.
Very Interested 25.3%
Would be nice to have 35.5%
Could be useful 28.8%
Not bothered 10.4%
Why do/would you come to
We asked to tick all that apply.
Visit ancestral homeland 75.1%
For the scenery 72.2%
Visit historic properties
To visit friends or relatives 42.9%
To visit a Highland Games or Festival 42.3%
To come for a clan gathering 34.8%
For sporting reasons (golf, fishing,
If you did come to
Scotland would you make it as?
A Scotland only holiday
As part of a British holiday 31.0%
As part of a European holiday 10.0%
If you did come to
Scotland would you prefer to come as?
An individual 81.1%
With a Group 18.9%
What would be your
preferred month for coming to Scotland?
New Year 1.1%
What budget would you
work on (per person) for your holiday "excluding" airfare
but including spending money.
Less than £500 ($US 700) 13.3%
£501 - £749 ($US 700-$1050) 26.2%
£750 - £999 ($US1,050 - 1,400) 20.4%
£1000 - £1,499 ($US 1,400 - 2,100) 20.5%
£1,500 - £1,999 ($US 2,100 - $3,500) 13.0%
Over £2,000 (Over $US 3,500) 6.6%
What quality of
accommodation would you normally choose?
Good quality 4 star or better hotels 9.4%
Medium quality 2-3 star hotels 21.3%
B and B / Guest House or small hotel 58.5%
Self Catering 6.9%
Back Packing and/or Youth Hostels 3.9%
Would you be interested in an Electric
If interested in
above holiday of what duration would you prefer?
7 days 31.8%
10 days 34.2%
14 days 34.0%
Would you visit a
Centre commemorating the Highland Clearances?
Would you be
interested in a Scottish theme holiday outside Scotland?
Have you already been
to Scotland on holiday?
If you have already
been to Scotland on holiday how would you rate your holiday?
Very Good 21.9%
If you have already
been to Scotland on holiday how would you rate the accommodation?
Expensive but good quality 18.4%
Expensive but average quality 9.9%
Expensive but poor quality 2.3%
OK but good quality 46.1%
OK but average quality 11.8%
OK but poor quality 0.8%
Cheap but good quality 8.0%
Cheap but average quality 0.8%
Cheap but poor quality 1.9%
Could you tell us what kind of
information we could provide that would be of real assistance?
287 gave responses to this question.
Many responses commented on the expense of a
trip to Scotland and indicated they would be interested in visiting if
they could get a cheap enough flight and likely either a tour based on
cheap hotels or do it themselves through Bed and Breakfast accommodation.
Due to this I also got a lot of requests to profile B & B's and cheap
If you have been to
Scotland through a tour operator and enjoyed your visit could you
provide contact details for them?
84 responded to this question and Globus
and Cosmos were among the most popular answers.
And Finally feel free to
add any comments or suggestions in here on anything to do with
responses and are gratified to note that most used them to say how much
they enjoyed the site. Here is a selection of comments received...
- Alastair - thank you for this fine service you provide; you continue
to stoke a fierce Scottish pride and a strong desire to visit the
- An excellent site to me in learning more of my roots and any
enhancements will be greatly appreciated. Other than suggestions already
given, the only other one that I feel could use more information is that
on all available genealogy sites in Scotland and means of accessing
- AT 60plus, I sometimes wander to the kids games to catch a few
sheep, great job! keep up the good work as we look forward to Fridays
and your newsletter
- Before Christmas you had an offer for heather potpourri samples. I
submitted my name and received a wonderful sample. I then ordered some
for Christmas presents. I was please to see that the company was in
Georgia, U.S.A. I was not aware of them. Everyone I sent this gift to
was so please with such neat present that was not the routine tie/shirt,
etc. So please continue to highlight Scottish business in American. In
searching the extremely generous amount of greeting and all occasion
cards that are available on the site, I failed to find a NICE highlander
to send to some friends; whether comic or real. I did find a site with
some lassies comic and real that my husband liked, too much. Get some
laddies for us lassies... We are not dead, yet. [Yes, I did see the
weather ole lairds)
- could you include more info and helpful hints for researching
ancestors for people living along way away.
- Do a column about the flora of Scotland. I was surprised at the
different flowers blooming in May.
- Electric Scotland is GREAT, but sometimes I don't have much time to
browse it. I would miss it if I didn't get the weekly letter. You do a
great job. My visit to Scotland (Moray) was great and I had every
intention of returning this year, but time won't allow. I truly felt as
if I "had come home."
- Electric Scotland is wonderful. It's hard to imagine how it could be
improved upon. I thank Alastair for all his hard work. He certainly
tries hard to accommodate all the visitors to the site and to make them
- Enjoy the content. Perhaps an occasional section on the North-East
(home of Doric speakers!)
- Enjoy the site and Alastair is always helpful. Keep up the great
- Enjoy your newsletter! Seems like something for everyone...keep up
the good work.
- ES is the site I visit most as the historical content is excellent.
Also, Alistair is likeable, trustworthy, and clearly interested in all
- Great site! Great sense of community and ethnic origin. Great source
of Scottish history. I have enjoyed purchasing "things" scottish from
links on the web site. If electricscotland.com vanished from the web, it
would be sorely missed.
- Have you considered posting real estate offerings on your site?
- how about info on caravan rentals and barge trips?
- I already filled out the survey and submitted, but I thought about
this after I did it. I really like the Gaelic section you added, I wish
there was more Gaelic on the site and more links. Thanks!!!
- I am a woman, a scientist by profession, and have a wide variety of
interests, the environment, gardening, plants, nature, history, art,
cooking, science, crafts, aromatherapy, herbals, etc. So, the more
variety you have about Scottish interests, the more I am interested! I
would love to learn more about Scottish expressions. I found out that a
term my Dad passed on to me, "by the way" is a term used there. If I
come to Scotland, I would love to know more of the terms used there that
differ from the language we use in U.S. Maybe some links to other
Scottish chat rooms would be helpful. I do talk with some Scottish
historians, but would like to find some for scientists. I have not had
much luck, as people give directions to sites that are unclear (e.g. go
to the ____ site, but do not provide a URL) or the site they provide is
not accessible. I would love to talk with other scientists there or
businesses about the environment and what they are doing. Recipes and
plant info is the best!
- I am curious as to the average age and education level of ES
members. I look forward to the ES WebBoard everyday, great job, it is
- I am not Scottish, but Electric Scotland is the highlight of my
week. Love to visit Scotland but would not drive. Would need information
about sight seeing from place I would stay.
- I am thrilled to read your newsletter. I am proud of the fine
writing and the great interest and love that you express for Scotland.
- I am unable to travel so I do so via Electric Scotland. I enjoy the
history of the country and enjoy seeing the photographs of the cities
- I can't keep up with all the new things you keep adding as it is. I
love this site.
- I discovered this site about a month and a half ago and have found
it very informative. I have been helped to find lots of information on
learning Scots Gaelic by friendly folks on the web boards and I've found
the historical information easily accessible. I recently bought some
books by Nigel Tranter through your link to Amazon.com. I would not have
found these books if I hadn't been puttering around on your site.
- I do enjoy reading the Electric Scotland. It lets me feel like I am
in touch with my history. Thank You Cliff.
- I don't know if this is because you get most of your responses from
the U.S., but I feel that the emphasis seems directed more towards the
U.S. and that other countries, especially the other Commonwealth
countries are rarely mentioned. Canada is still a separate country from
- I enjoy all of the information you provide thru newsletter &
website. Thoughtful, well planned & expanding constantly.
- I enjoy ES immensely. I use it constantly for research and as a link
to research pages, although I'd like to access a Scottish Gaelic / Old
Scots to English page easier
- I have seen many an offering where you would have to be
extraordinarily rich or at least pretty darn flush in order to come over
& stay. I need something middle of the road; that is, that I could do
for a holiday & still come home & afford to live afterwards. I like to
spend about $500-$600 in airfare. That means maybe not landing in the
most bucolic of places but not necessarily in the heart of London to
come to everywhere else on the island. I would like to be able to "hang
my hat" in either one central location & then tour or bicycle or
walkabout out from there or have an itinerary where I can choose a
different place depending on how our research is going. Being an
herbalist & roman archeaologist/anthropologist means that I have more
interest than some in both Roman settlements/ benedictine libraries &
other herbal/folk lore than most. I am of Celtic belief in my herbal
teaching & enjoy gardens & other locations which deal/ have dealt with
- I like your site a lot but I think if you improved genealogy
research I'd like that a lot.
- I like your site and the feeling of "brotherhood" on there. I live
in England and rely on sites like yours to keep in touch with Scotland.
I have talked to some very nice people overseas through visiting your
site. Well done, keep up the good work
- I live in Scotland but still have much to learn about our country
and people, you can help.
- I look forward to each Friday and the diverse aspects of the
- I love Electric Scotland and recommend it to all my friends.
- I love Electric Scotland and tell many about it. While not a big
spender on the internet, I love Scotch (Oban) and love Scottish Ales.
Have you ever done a story on the Ales (craft brewed and Major
companies) of Scotland. I love wearing my kilt and recently attended the
Gathering of the Clans in NC, USA. Dave
- I love ElectricScotland and look forward to it every week. I enjoy
all the links and quite often spend hours going around to different
things. Thanks for all the work you put into it!
- I love Saturday mornings, I can have a read of Electric Scotland
over my early morning cuppa.
- I LOVE the newsletters and LOVE the site. I have used (with credit)
a great many informational, mostly historical, pieces in newsletters I
create. I LOVE your super graphics/drawings.
- I love what you do. Since we have been to Scotland, we have become
very involved in the games, music, art, etc. available in the USA. My
husband has recently started creating pottery with Celtic knots that has
drawn lots of attention. Electric Scotland makes us all feel the
connection that is part of our genetic makeup!
- I love your site, it gives you the desire to come to Scotland and
never go back home.
- I need a Scottish husband! Any ideas?!
- I really enjoy Electric Scotland. It has the best selection of links
and information. would it be possible to have sessions on learning
Gaelic like the ones that were on Scottish Internet Radio. Thanks Jim.
- I really enjoy your news letter - has given me great ideas for a
holiday in Scotland. I find the History the best reading.
- I really found a lot of information about my Genealogy and history
on this site. and is creating a interest if your country and perhaps a
visit some time soon. If I could decide where the most interesting
places are and the least expensive arias.
- I really look forward to my Friday Electric Scotland it helps me
relax after a busy week and I also get such a laugh at the stories. It's
as good as a holiday some Fridays. Thanks
- I think it's a good site for Scots like us away from Scotland but
like to keep up to date with Scottish news etc:
- I think you should have membership cards, with discounts attached
when visiting Scotland
- I thoroughly enjoy ES, it is a useful source of information, helps
keep me in touch with 'home'. Give me ideas for activities when on
- I would congratulate you on the whole presentation of Electric
Scotland. Perhaps a section about the physical Scotland would be well
received. i.e. Its flora, fauna (including small life) and its
geological structure which is very interesting, including its plate
tectonic history. In making selections, a button for not applicable
(N/A) could save embarrassment too. Please do not forget New Zealand in
your lists of countries, there are a lot of Scottish descendants here.
- I would like some more sites on free genealogy tracking. Everywhere
I go, someone wants a fee. There are people who do genealogy as a hobby
and post their findings on web pages, maybe you could provide links to
some of them.
- I would like to know more about the foods of Scotland, perhaps even
- I would like to see a change in conferences on the webboard. I love
the history that is presented on this website. I would like to see more
specific help in travelling in Scotland. I also would like more articles
about people and every day life in Scotland.
- I would like to see a little more on historical sites but otherwise
Electric Scotland is good to read.
- I would LOVE to come to Scotland, and some day I shall; I have
Scottish friends and my mother was born in Hawick. The people are so
friendly! I find your Electric Scotland a wonderful weekly read. Thanks
for it. Lucille.
- I'd just like to say how much I enjoy the site and the newsletter
and that I've also gotten several friends of Scottish ancestry
interested in both also.
- If we had any doubts we would probably contact Electric Scotland.
- Is it possible to include job opportunities as a link? I am a
registered nurse working in Intensive Care and am interested in taking a
travel assignment for a few months in Scotland. I don't even know where
to begin planning or if it's even possible. Maybe there isn't any such
thing as a link to a site about job opportunities.
- It's a great web site. I read most of the newsletters - at least to
see if there's something I'm really interested in. Would LOVE to see
some articles on the Small Isles (Rhum, Eigg and Muck) as a lot of us
came to Cape Breton from there. Would also love to have a page of
references of people who would look for general information -such as
detail on the clearances from the Small Isles.
- Keep up the good work, I look forward to your weekly emails and find
interesting sites from them. The games are cute too.
- Keep up the good work. We love it, Alistair
- Keep up the great work! Your site is an invaluable asset to the
Scottish community around the world.
- Love getting the weekly newsletter. Look forward to it. Print
everyone out, so that when I have the time to check out different sites,
I will have them available.
- Maybe more on Scottish happenings in the States.
- Maybe this isn't up your alley but perhaps some information on
helping people get back home...to Scotland or the UK? We are planning on
settling there as my husband was born in the UK and misses it dearly :)
- My G Grand parents came to NZ in 1860. Research has given me a
strong sense of feeling for what was once family homelands. This
newsletter helps put meat on the bones of emotion.
- Overall, a very good site. Some improvements could be made here and
there, such as the overall layout. Maybe, have the links that are at the
top of the page down the side of the page. Oh, and put some information
on about the Hollas!
- Perhaps a little more information on the excellent farmhouse B & B
- Perhaps more plaques, bagpipes, clan items for sale.
- So far so good. One thing I would like to see is some more on
general life in historic Scotland. Maybe including depictions, etc.
- Thank you for providing so much information about Scotland.
- Thank you very much for an informative and entertaining newsletter
- There is such an amazing variety of information available through E.
S. It would be wonderful if E.S could be an umbrella for all the other
good/useful Scottish sites. Links are o.k., but if E.S. were to act as a
portal, with a directory of sites and their links, it could be even
better. An example of how this works would be a site like
www.state.me.us. This is a State of Maine portal to all the sites
operated by Maine government agencies. Lots of cooperation required, and
maybe not directly applicable to what E.S. does, but an idea to
contemplate. Take a look at this site to see what I mean.
- This is my favourite website of all. Each time I see it, I say this
is the best ever--then you outdo yourself. I am a professor and a
program director at a large Canadian university (-------). I meet a lot
of book sales reps--I make it a point to ensure that all with Scots
names are told about your website and encouraged to visit and start
researching their own Scots history. Many have thanked me for doing so.
Keep up the outstanding work Alistair! Thanks.
- Very good website. Thought New Zealand section was very good. Is
good for the Scottish to know where some of their people went. You could
have a section dedicated to some of today's outstanding Scottish people.
Also maybe a competition or two??
- We are really enjoying Electric Scotland. It is very informative and
- Would love to visit Scotland, but must stick close to home for a
"few years" due to caring for elderly in-laws. Think Alastair is doing a
bang-up job, am always amazed at amount of info available (after three
or four years of visiting, I'm still discovering things).
- You are still my first, and most visited website I've had in my
favorites since I received my computer 8 months ago. Although in my mid
40's I have been nothing but impressed with your website and continue to
tell all my "Celtic" friends about you daily. My wife (who is Mexican)
and I try to visit every other day to enjoy your offerings as well as
our daughter (10yrs.) who enjoys your children's site. Thank you for
bringing my heritage closer to home for all of us. :-)
- You are track. Do not get too big. You are a lot of help as it is.
Travel information would probably a good fit. Best wishes.
- You have a great opportunity to become the major travel info source
for Scotland. Get some of the Scottish travel vendors to advertise on
your site. Pay the freight...as it were. No one cares if you seek and
get advertisers so long as they are informative.