| Many web sites do not communicate well
with their site visitors. When you meet someone you normally say
"Good Morning", "Hello", "Nice to meet
you", etc. I am surprised that many web sites don't even
greet their visitors when you hit their home page.
Jargon is increasingly used because
"you" are familiar with it. However many visitors to
your site may well not be familiar with the jargon you use so ensure
that when you put in a link it is meaningful to your web visitors.
Test it out on family, friends, colleagues, to ensure what you mean is
what they think it means. If you confuse your site visitor they
won't be back.
Don't pontificate... try to use every day
language when addressing your site visitor. I saw a site the other
day referring to "The people of Scotland". By the time I'd
read some of the article I felt more like giving them a two finger
salute.
Too many organisations treat their web
sites as a new hi-tech tool. I have to say that some of the most
successful sites use every day language to communicate with their
visitor and don't try to substitute flashy graphics, animation, etc to
do the job for them. There is a place for such options but let's
communicate first and get the visitor interested in going further into
your site where they may well enjoy your flashy creative stuff.
I've lost count of the number of sites
I've visited which emphasise "personal service" and then
completely fail to mention who the owners of the business are or the
personnel that will interact with them on this "personal
service". At least on face to face sale you get to see the people
you are dealing with so why not on the web?
Remember all your visitors are just
people like yourself. Deal with them as you would like to be dealt
with yourself.
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