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Internet Marketing
Communicate with your visitors as you would do in normal life

Many web sites do not communicate well with their site visitors.  When you meet someone you normally say "Good Morning", "Hello", "Nice to meet you", etc.  I am surprised that many web sites don't even greet their visitors when you hit their home page.

Jargon is increasingly used because "you" are familiar with it.  However many visitors to your site may well not be familiar with the jargon you use so ensure that when you put in a link it is meaningful to your web visitors.  Test it out on family, friends, colleagues, to ensure what you mean is what they think it means.  If you confuse your site visitor they won't be back.

Don't pontificate... try to use every day language when addressing your site visitor.  I saw a site the other day referring to "The people of Scotland". By the time I'd read some of the article I felt more like giving them a two finger salute.

Too many organisations treat their web sites as a new hi-tech tool.  I have to say that some of the most successful sites use every day language to communicate with their visitor and don't try to substitute flashy graphics, animation, etc to do the job for them.  There is a place for such options but let's communicate first and get the visitor interested in going further into your site where they may well enjoy your flashy creative stuff.

I've lost count of the number of sites I've visited which emphasise "personal service" and then completely fail to mention who the owners of the business are or the personnel that will interact with them on this "personal service". At least on face to face sale you get to see the people you are dealing with so why not on the web?

Remember all your visitors are just people like yourself.  Deal with them as you would like to be dealt with yourself.



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