|How often have you seen a site which just
presents a list of products for you to purchase and little other
information? The site seems to say "I'm here to sell you
something so don't mess me around looking for lots of information just
buy stuff and get on with it!".
At the end of the day you need to look at
your site like a shop where you create an ambiance for your visitor and
make them want to buy. We all like free samples and a giving
attitude helps your sales.
For example.. it is now very easy to
create an interesting screensaver and costs little to get one made up.
You could thus offer a FREE screensaver to your site visitors.
For example.. it is so easy to add a
little background information on a product or service so why not do so?
For example.. it is so easy to tell your
visitor a little about your company and about the people that run it so
why not do so?
For example.. tell some amusing stories
about your business that visitors will enjoy reading as it puts a human
face on your site so why not do so?
For example.. offer a FREE monthly
newsletter containing interesting stories and not just a sales pitch
then your visitors will enjoy receiving it and likely purchase more as a
result so why not do so?
At the end of the day a site that offers
something back to the customer makes it a friendly and trust worthy
place to do business.