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Internet Marketing
Clear navigation

It is incredibly important to have clear navigation on your site so your site visitor knows where to go to find the information they want. It is even more important when you are developing a large site.

Ensure you use clear wording for all your links.. don't make your visitor have to guess where they should go to find things.

Think carefully why visitors will come to your site.. are they after product information, advice, pricing, background information to a sector of the market, contact details for your company, marketing information, etc.

Once you have decided all the reasons that a visitor might have for coming to your site you need to also think of who those visitors might be... a Managing Director, a Marketing Director, an interested individual, an official buyer, a student, etc.

Now look at your site from each visitors perspective.. if you were the Managing Director of a company why might you be visiting my site?  What might you be looking for?  Having answered that look at your site from their perspective... how easy will it be for them to find what they are after?

Test this out with colleagues.. give them a role to play.. like you are an official buyer for xyz company and you want to visit my site to get xyz information.  Now with that model go to our site and see how you get on.

I can tell you right away that too many web sites have poor navigation making it time consuming to find information.  Small sites obviously have much less of a problem but if you intend to build a large site then this is a critical issue.

Finally.. please ensure that you have very clear navigation to a contact page where visitors can find a name, phone number, email address, etc for your company.



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