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Internet Marketing
Why have a web site in the first place?

Writing this in July 2000 we are seeing estimates of the value of e-commerce going to $3 trillion by 2003. Of that some 85% will be business 2 business with retail sales and information provision making up the balance.

General Motors and Ford have announced moving their supply chain onto the Internet at an estimated value of $800 billion. This clearly shows that the estimates have credibility.

What this means in practical terms is that by 2003 some 35% of the USA's Gross Domestic Product will be spent over the Internet. The Internet with the Web and E-Mail is no longer an option for businesses, it's a necessity. 

The Internet affords you the opportunity to...

  • Improve your customer service.
  • Improve your communication with customers and suppliers.
  • Provide opportunities for new business.
  • Provide positive Public Relations.
  • Reduce costs and improve margins.
  • Widen the potential customer base.
  • Gives you an opportunity to deal globally.

E-Mail is now an essential business tool and for most has already taken over from the fax. The plain facts are that most major companies now use E-Mail as a matter of course and if you can't be contacted by E-Mail then you are likely adding to your customers work load by having to deal with you by conventional means.

The web is having a significant impact on the way we purchase goods and services.  It is now very easy to search web sites for information and then place orders through them.  It's frankly just plain stupid to think the web is not having an impact on your business. 

As you have seen above 35% of the USA's GDP will be done over the web by 2003 so why on earth would you expect your business not to be affected? Of that some 85% will be business 2 business.

As we see other countries making great strides to get onto the web we see countries like Korea with more Internet users than the UK.  What this means is that countries like Korea will compete with other countries for International Mobile Investments.  So a new plant that could have been expected to come to the UK might now go to Korea.  The Internet is a global market place and so countries like Scotland now have to compete with other countries on a whole range of fronts.  Only the other day Scotland reported a drop in foreign tourists of some 11% while England saw an increase.  As travel is now one of the really big major growth industries on the web it is easy to see that our web presence is now critical.  Such a drop in tourist numbers will make an impact on local jobs. That means hotels and tourist attractions may well see a drop in numbers leading to a cut in local staff. It means some tourist capital projects might not get the go ahead leading to postponement of contracts that local suppliers had been counting on.

We must learn to see the web as a critical part of our communications and marketing and a contribution to our own countries welfare.



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