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Scottish Language goes all 'Digital Native'
Chapter 7 - Paisley Buddy


"Buddy" -- or Budi — Apple iPhone charger lead with a wide range of high-quality tech accessories; Paisley Buddy is the traditional nickname for a native of the west of Scotland town, derives from an older Scots word "body" famously used in Burns' poetry and songs the BBC cites Ulster-Scots as in "boadie, buddy and buddie."

Jings" -- Social Media Today points to positive jing ie on the offensive, negative jing as in retreating, neutral jing waiting and watching; A Scots Magazine word of the week identified as an expression of surprise or amazement as in "Oh my goodness" and includes a Scottish comic strip character with that name.

"Bard" -- Google's original AI chatbot was so named now Gemini, also Bardy used throughout social media slang referring to sick, bad, cool, awesome; Gaelic also spelled baird in Scots originally deriving from Celtic roots meaning a poet, singer, a minstrel with Scotland.org identifying the most famous Robert Burns.

"Sleekit" -- Out of the Punjab SleekIT Technologies example of Scots global influence; Burns made term famous in opening line of his 1785 poem "To a Mouse" as in Wee, sleekit, cow'rin, tim'rous beastie.

"Bummer"-- Formal acronym coined by technologist Jaron Lanier claiming social media platforms including Facebook, Instagram and Google engineer algorithms to manipulate and maximise engagement user-behaviour fuelling emotions to control free will, reduce empathy and increase societal unhappiness, then sell on predictions as a commodity; Scots Language Centre describes a humming noise, a factory siren.

"Ken" -- Pops up online highlighting knowledge-based innovator (KEN), another example out of India 'The Ken' is a healthcare website; Dictionaries of the Scots Language says term is used as a question tag at the end of a phrase or sentence to attract attention or confirmation as in to know, recognise, perceive, make known.


Chapter 6 | Return to Book Index Page | Chapter 8


 


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