A Short Marketing Course

• The Planning Process
• The Purpose of Planning
• Formulating Product Strategy
• International Marketing
• Strategic, Tactical & Contingency Plans
• Setting Objectives and Measurement Criteria
• Product Policy
• Packaging
• Pricing Strategy
• Distribution Policy
• Advertising and Sales Promotion
• Role of the Sales force
• Marketing Intelligence
• Market Research
• Effective Use of Market Research
• The Use of Models in Marketing
• Forecasting Techniques
• Management Ratios
• Financial Aspects of Marketing Management
• The Marketing Audit
• Advertising Agencies and Media
• Formulating the Promotional Mix
• Internet Marketing